Paula Deen dropped by Home Depot, Wal-Mart – NBCNews.com

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Paula Deen dropped by Home Depot, Wal-Mart – NBCNews.comby wpjljron.Paula Deen dropped by Home Depot, Wal-Mart – NBCNews.com >>> as we said, new fallout in the ongoing saga involving paula deen . a former employee who is white, sued her for discrimination. in a deposition, deen admitted to using a racial slur . after a no-show, she sat down with matt lauer on “today.” our report […]




>>>
as we said, new fallout in the ongoing saga involving
paula deen
. a former employee who is white, sued her for discrimination. in a deposition, deen admitted to using a
racial slur
. after a no-show, she sat down with
matt lauer
on “today.” our report tonight from katy tur.



>> reporter:
almost a week after she called in sick for her “today” show appearance, it was a contrite
paula deen
that sat down for an interview with
matt lauer
.



>>
there were hurtful lies said about me.



>> reporter:
the self-proclaimed queen of southern cooking tried to stir up damage control after admitting she used a
racial slur
in the past.



>>
i’ll ask you bluntly. are you a racist?



>>
no. no i’m not.



>>
so the fact that you were asked in that deposition whether you had used the “n” word on other occasions, probably, or of course are inaccurate?



>>
no. i answered the question truthfully.



>> reporter:
at her restaurant in savannah, her fans offered support.



>>
i thought was a sincere apology.



>>
we all say things that we don’t mean.



>> reporter:
deen’s business is suffering. she has lost business with
food network
,
home depot
,
smithfield foods
, and walmart.



>>
when you deal with a racial issue in this country, it makes sponsors very afraid, it makes businesses run.



>> reporter:
also in jeopardy, her cookbooks many multiple restaurants, merchandise, and endorsement deals. experts say it’s all at risk.



>>
even if you don’t care about food or
paula deen
, a great case study in how words can come back and haunt successful people.



>>
i have apologized. i would never — never, and i can truly say in my life, i have never with any intention hurt anybody on purpose. i is what i is. and i’m not changing.



>> reporter:
katy tur, nbc news, new york.

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